東倉建設|新作¢OPPO曼谷旗艦店

東倉建設|新作¢OPPO曼谷旗艦店

東倉建設|新作¢OPPO曼谷旗艦店

01-

商圈

Bangkok, as a global tourist city and business district, its commercial tolerance and openness are beyond reproach。Therefore, in this project, we tried to break through the standardized templates used in the past, using a more relaxed and open form to enhance the space impression of the brand flagship store。 It is also aims of the project to achieve a targeted brand image upgrading and the strive to establish a more stable brand image and influence。

東倉建設|新作¢OPPO曼谷旗艦店

02-

體驗感

The successive completion of two overseas flagship stores has initially set up a basic image of OPPO‘s overseas flagship stores among customers, which also brought the impression of standardization and replication correspondingly。 Therefore, the appearing of the third and fourth flagship stores with similar images will definitely lose its initial shock and freshness toward customers。

東倉建設|新作¢OPPO曼谷旗艦店

03-

設計元素

In this project, we continued the basic components of the overseas flagship store。 The design weakened the symbolic characteristics of the brand in the overall space by integrating the brand LOGO into the background wall, while strengthened the brand attributes and recognition of the space and materials for the unification of spatial recognition and brand symbols。 It is already the basic application model for our overseas flagship store design, which not only satisfies the display needs but weakens the ambitious marketing purposes at the same time。The design will provide the product with a gentler, more dynamic and internationalized perspective marketing space。

東倉建設|新作¢OPPO曼谷旗艦店

At the entrance, we removed the sign on the top of the door, visually weakening a sense of commercial standardization of the brand。 This allows consumers to move and experience more freely in the entire space, thereby reducing the offensiveness of commercial purposes。

東倉建設|新作¢OPPO曼谷旗艦店

On the ceiling, we used an array consisting of 40 Giant Acrylic Modules to display an 8-meter-long ship model in slices。

東倉建設|新作¢OPPO曼谷旗艦店

東倉建設|新作¢OPPO曼谷旗艦店

The ship model was designed based on the shape of traditional Thai ships, which also incorporated the elements of the angled eaves of Thailand, abstractly displaying the entire Thai culture in the most important place in this space。

東倉建設|新作¢OPPO曼谷旗艦店

東倉建設|新作¢OPPO曼谷旗艦店

Right below the ship model is the most important display table of the store。 On a 12-meter-long table, a circular train track accommodates many traditional and modern buildings in Thailand, as well as some natural landscaped such as mountains and beaches, and artificial landscapes such as tunnels and stations。 The entire landscapes of Thailand are included in the route of the train。

東倉建設|新作¢OPPO曼谷旗艦店

Meanwhile, mobile phone products are correspondingly placed around outside the track, which allows consumers to explore the various camera functions of mobile phones from any angle。

東倉建設|新作¢OPPO曼谷旗艦店

東倉建設|新作¢OPPO曼谷旗艦店

As for the space interactive experience zone, we continued to optimize the huge LED screen, added wooden lounge chair and quick charging ports in the corresponding areas, so as to create relaxing interactive experience like those in an exhibition hall。Consumers can organize their own routes more easily in which they will not be limited to rigid shopping routes。

東倉建設|新作¢OPPO曼谷旗艦店

It was the the first time that we had improved the design of the product display stand in OPPO’s overseas flagship store。 By using three long strips of glass as a shelf to weaken the sense of volume of the laminate, the design highlighted the OPPO-related derivative products。

東倉建設|新作¢OPPO曼谷旗艦店

東倉建設|新作¢OPPO曼谷旗艦店

專案名稱| Project Name:

OPPO 曼谷旗艦店

專案地點| Project Locaton:

泰國 曼谷

專案面積 | Area:

230㎡

專案業主 | Client:

OPPO

竣工時間 |Date:

2019年10月

主案設計 | Interior Design:

張星 Vincent Zhang | DOMANI 東倉建設

藝術裝置| Art&Installation :

A&V桉和韋森

協作設計 | Cooperative Design:

羅志強 Zephyr Roy 等 | DOMANI東倉建設

Media Management | 傳媒管理:

Lilian Lee 李鋅苒 | DOMANI 東倉建設

施工單位:

TONGBUILDER(S) PTE LTD JS WOODWORKING

主材供應:

廣州建藝雕塑藝術有限公司

東莞市派美陳列道具有限公司

互動裝置:

深圳市奧極互動科技有限公司

東倉建設|新作¢OPPO曼谷旗艦店

建築 | 室內 | 設計 | 藝術

材料商/地產商/設計公司投稿

(加微信註明:設計投稿)

一線設計|發掘設計名人

東倉建設|新作¢OPPO曼谷旗艦店

泰國阿瑜陀耶特瓦餐廳

東倉建設|新作¢OPPO曼谷旗艦店

廣州南沙越秀明珠天悅江灣

東倉建設|新作¢OPPO曼谷旗艦店

豎井書店前衛的圖書館

東倉建設|新作¢OPPO曼谷旗艦店

超燃被臨慕中國海口圖書館

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